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We’ve proven that it’s possible to adopt your way to No Kill. We firmly believe that thinking like a retailer makes that happen. Multnomah County Animal Services in the Portland, Oregon area understands. Like any retailer, they offer seasonal coupons to encourage the adoption of their homeless pets. This coupon, timed to coincide with Oktoberfest, was widely distributed: We discovered it at the local library. Think like a retailer, and that increases your adoption rate. Keep on increasing your market share, and your shelter will save lives like never before. Find out more! Why increasing your market share works in more ways than one. Retail thinking goes mainstream. Read our No Kill playbook, courtesy of Best Friends Animal Society. Discover our 7 Steps to Shelter...Learn More
It all started five years ago today. On June 10, 2010, we began our campaign to bring the open-admission Rockwall, Texas animal shelter into the 21st century. At that time, it was a decidedly old-school municipal facility. During the first half of 2010, only 48% of the pets entering the Rockwall shelter got out alive. In June 2010, the term “No Kill” was a “no go” in the state of Texas. We chose a simple path: We marketed the shelter pets like crazy. We started a web site, a Facebook page, a Twitter feed and a blog that focused solely on promoting the shelter pets. And we began weekly off-site adoptions at the Rockwall Petco on June 18, 2010 that haven’t stopped since. To our surprise, it worked! By April 2011, just ten months after we started, the save rate at the Rockwall shelter had skyrocketed to 86%. And during that time, the Austin and Seagoville shelters had achieved No Kill. By August 2011, the Rockwall city council voted unanimously to make our shelter No Kill. The save rate jumped to 97% right after the council’s vote and has remained at or near that level ever since. Legacy Humane Society, who now manages the Rockwall shelter, posted another 97% save rate during May 2015. Here’s the moral of the story: If we can do it, you can too. We were two ignorant volunteers who refused to take no for an answer. We worked hard to find solutions instead of wallowing in excuses. And we were extremely fortunate to be joined by fellow volunteers who agreed with our mission, volunteers like...Learn More
Thanks to the wonderful folks at Maddie’s Institute and American Pets Alive!, two of our most recent conference seminars are now online. And they’re free! Find out how we took Different Paths to No Kill, or discover how The Value of Teamwork can help you and your shelter. Maddie’s Institute did a wonderful job in recording and assembling these presentations. You can see any of the presentations at the 2015 American Pets Alive! No Kill Conference by starting here....Learn More