Retail Thinking Goes Mainstream

We’ve been delivering our retail strategy at No Kill seminars across the country for the past few years. The idea is simple: By thinking outside the box and using some retail-like strategies, we can put an end to the needless killing of healthy and treatable pets in our shelters.

Lakeside_CertificateWe’ve tried every gimmick in the book to find a shelter pet a loving home. For instance, we partnered with Lakeside Chevrolet in Rockwall, Texas to make sure everyone who purchased a new vehicle during Christmas 2011 received a certificate encouraging them to adopt a shelter pet for free. We made sure a shelter pet was cast in a starring role in “Annie” at our local community playhouse, which generated a lot of publicity. The list goes on and on.

We’re happy to report that the strategy is not only working, it’s gone mainstream. There have been many innovative ideas that have received media attention lately, from the nation’s first Cat Cafe in Oakland, California to a hotel in Asheville, North Carolina that offers a guest a chance to hang out with – and adopt – a homeless dog.

Do you have an innovative idea to help find homes for shelter pets?

This was one of the promotional materials used to promote shelter pets during the run of "Annie" at the Rockwall Community Playhouse.

This was one of the promotional materials used to promote shelter pets during the run of “Annie” at the Rockwall Community Playhouse.